On May 9, the opening conference of the 8th Shenzhen (Bay Area) International Brand Week and the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Quality Brand Summit was held in the studio hall on the first floor of Shenzhen Radio and Television Building. Generation International, with its excellent performance and wide recognition in the market and brand, Strong won the 21st "Shenzhen Famous brand" and "Bay Area famous brand" double honor.

With the theme of "Exploring the Infinite Future of brands", the conference aims to gather wisdom from all walks of life, explore the path of brand innovation, and help enterprises to break the waves in the complex and changing market environment. At the event, government leaders, industry elites, academic authorities and representatives of international organizations gathered to discuss the road to brand innovation.

PART.2 Build up potential to break through with reputation

Shenzhen famous brand cultivation and evaluation activities have lasted for 20 years, and the influence is rising. This selection, the organizing committee after half a year, through the enterprise declaration, qualification review, on-site review, public voting, exchange discussion, industry expert evaluation, brand value evaluation, as well as the evaluation committee plenary deliberation and other evaluation procedures, comprehensive selection of high market share, high credibility, high brand awareness of the enterprises selected.

The evaluation is organized by Shenzhen Famous Brand Evaluation Committee, and the evaluation criteria refer to the Performance Excellence standards, which are divided into six areas: leadership and results, strategy and results, customer and results, people-oriented and results, innovation and results, and operations and results. After primary election, review, expert review and full notarization by Shenzhen Notary Public, Generation International was finally identified as "Shenzhen famous brand".

It is worth mentioning that among the 113 "Shenzhen Famous Brands" selected this time, Generation International is the only international logistics enterprise selected, which fully demonstrates the company's leading position and brand influence in the industry.

PART.3 Cast the brand, empower the future

Gold cup silver cup, not as good as customer reputation. Up to now, Generation International covers more than 150 countries and regions, handling more than 200,000 parcels per day, and serving more than 30,000 cross-border e-commerce enterprises. The company has been adhering to the mission of "providing professional and efficient logistics services for Chinese manufacturing to the world", and has always adhered to the innovative development strategy, actively promoted the upgrading of products, channels and brands, and made positive contributions to creating a more epochal leading Shenzhen famous brand.

The honorary title of "Shenzhen Famous Brand" is an important recognition of the achievements of a generation of international brand building, representing the affirmation and encouragement of industry experts and the public for the remarkable achievements of a generation of international brand building. This honor also inspires a generation of international to continue to take root in this rich land of Shenzhen, and constantly strive to promote service innovation and brand building. We believe that through unremitting efforts, Generation International will be able to realize the grand vision of "building a world-class integrated international logistics platform".